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University of South Australia: Unstoppable 2.0 | Online
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Introducing the Vortex, where UniSA’s logo is brought to life in a fully immersive and interactive metaverse.
We saw the university’s Escher-esque logo as an opportunity to develop a psychedelic art direction powered by distinctive assets and brand attributes. It seemed simple to turn the logo into a button, then into a portal, and then into a fully expanded learning environment, but this required the client to overrule existing brand guidelines. This was a significant win for the agency and our client.
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