TV ad: James Squire: Pass it to Dave

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James Squire was no ordinary man. In 1798 he hustled to create Australia's first-ever brewery. A century and a half later, that same spirit is alive and well in the latest work for Australia's premium beer brand James Squire, via Thinkerbell.

Set to Beck's chart-topping track 'E-Pro', this idea celebrates those who, like James Squire, go against the ordinary. Told through Dave, a modern-day hustler who orchestrates himself a beer in a not-so-ordinary way.