Outdoor ad: Michelob Ultra: Drunk on victory

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"Drunk on Victory" is the effect that athletes experience when they put effort into every step, every turn, every play, and every move. These are the sensations they feel as they pursue their goal.

It is the consequence of the human body—the feeling of nausea, dizziness, blurred vision, intense heartbeats, and a racing pulse.

It is the outcome of sports for those who conquer it.

Because when one enjoys it, they give their all on the court, on the field, on the track. Only then will we know that it was truly worthwhile.