Breville: Breville InFizz

Household appliances giant Breville launched into the carbonated beverages category with the release of its new InFizz product range.
The General Store worked with Breville’s global team to develop the campaign, which rolled out across digital, social, website and in-store, including a suite of videos ranging from hero TVC-style 45 second through to a 2 minute demonstration.
The campaign first launched in Australia and New Zealand followed by Breville’s international markets, including the UK and Europe, and the US and Canada.