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Hotels.com: Pool Seat
As the Official Travel Partner of the NBA, Hotels.com unveiled today a campaign spotlighting the ultimate road warriors — NBA players — who spend half of the season traveling and staying in hotel rooms. The campaign, Hotel like a ProTM, is headlined by two of the league’s biggest stars: two-time Kia NBA MVP Nikola Jokić and 2023 Eastern Conference Finals MVP Jimmy Butler. Set to premiere during the marquee Christmas Day games, the Hotel like a ProTM films feature Jokić and Butler as they share their own personal and peculiar hotel hacks with their up- and-coming teammates, guard Peyton Watson and rookie Jaime Jaquez Jr. The spots also showcase Hotels.com’s newly launched rewards program, One Key, and the app’s smart shopping feature that helps travelers more easily compare and narrow down hotels in the app. Known as “The Joker,” Jokić brings a touch of whimsy to the campaign as he combines his love for horses with hotel scouting on the Hotels.com app. A pony stars alongside the Serbian player and his teammate Watson as they search for pet-friendly hotels.1 In another spot, Jokić uses OneKeyCash to plan a trip home to his beloved Serbia — tune in to see if Watson is invited. Meanwhile, coffee connoisseur Butler, famous for starting a $20-a-cup coffee shop during the 2020 NBA Restart in Orlando, guides Jaquez through the art of comparing coffee, just like Hotels.com lets travelers compare hotels side by side in the app.
SVP, Global Brands and Creative - Michele Rosseau Related |
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