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Direct Marketing
Comercial Navidad: Comercial - En Navidad, entregar es mejor que recibir
A letter written by an 8-year-old boy from Boyacá Colombia inspires this christmas campaign.
A few days ago, a letter that reached Inter Rapidísimo long ago went viral. In the letter, one question sparked what would be the best Christmas campaign in Colombia so far. "I know that at Christmas, everyone asks you for gifts, and I wanted to ask you something, who gives you gifts? I imagine it's very cold where you live. My grandmother makes very nice ruanas; yesterday, we made a very warm one, and I want to give it to you. I know it will keep you warm." This is the excerpt from the letter that made the advertising department at Inter Rapidísimo think. They saw an act of kindness as an opportunity to create a Christmas campaign different from all others in the country.
Gerente de Mercadeo: Andrés Ramírez García |
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