Ocean Blue: From the coldest waters of Norway - Sven

There’s a saying when it comes to salmon - ‘The colder the water, the better the salmon’.

It’s also the simple insight underpinning the latest OOH campaign for Ocean Blue by Melbourne independent, SICKDOGWOLFMAN, following their successful 2022 campaign.

While Ocean Blue might be Australia’s favourite smoked salmon, the salmon itself is actually sourced from the coldest waters of Norway. Where the glacial fjord temperatures sit around 4 degrees celsius. Bone-chillingly freezing to humans, but amazing for salmon.