Great Cause: End Fossol Fuels

1- CONTEXT:
As we stand on the fringes of COP28, the urgency of climate change becomes more apparent than ever. Ending fossil fuels is not a distant concern; it's our present reality. COP28 has concluded after prolonged negotiations beyond the deadline, with countries agreeing to transition away from fossil fuels, marking a crucial milestone for global climate action.

2- IDEA:
The idea was to seize the opportunity and use the interest in COP28 to provoke debate on this important subject through visuals showing the consequences of fossil fuels as frightening monsters that threaten life on Earth. The concept aims to convey the message: "Let’s make the earth a less scary place to live in by fighting the Fossil Fuel Monster and choosing sustainable power."

3- GOAL:
The primary goal of this initiative is to raise public awareness about the urgency of climate change by showcasing the devastating consequences of fossil fuels. The intention is to contribute to attracting attention and educating people through social networks, ideally triggering debate and interaction.