Redhook School: Dinosaur: Copywriter

Redhook the ad and creativity school that helps you give a refresh to your career.

The campaign titled "Dinosaur" is born from a popular expression that defines professionals who do not adapt to the digital era as "advertising dinosaurs". The print and digital ads shows humans with dinosaur heads in places that resembles to old advertising offices (very Mad Man inspired). The idea was originally conceived as a radio spot and then adapted to digital and print media.