West Cork Whiskey: The Lost Drop

The angel's share, that portion of whiskey lost to evaporation, is no longer just a poetic expression of the aging process but a stark indicator of the impact of climate change. As temperatures in Ireland get higher, so does the percentage of whiskey lost to the 'angel’s share'. This year alone, an extra 2% was taken. Collaborating with West Cork Whiskey, Publicis Dublin have created 'The Lost Drop' - a limited edition bottle of whiskey designed to remind us of the challenges climate change brings, big and small. The bottle excludes the 2% stolen by climate change, and includes a timeline, tracking how much whiskey will continue to be lost each year if things don’t change.