RAC Insurance: Building

Taxi director Liz Murphy used stop motion for this RAC insurance commercials through The Brand Agency, Perth. All the spots are one continuous shot. “Most people do stop motion with a locked off camera as it’s hard to move it smoothly. This job was really technically demanding as we moved the camera! Shooting three thousand, three hundred & seventy five individual frames”, explains Murphy. New stop motion software enabled the crew to shoot the commercials in tight time frames. The camera movement was pre-plotted with hundreds of metres of measuring tape on the floor, on set walls and on a variety of portable stands.