Diamond Ice Cream: Hot Stud

The weather in Indonesia is boiling hot. BMKG (Indonesian Agency for Meteorology, Climatology and Geophysics) has stated that Indonesia will experience a longer dry season this year, with temperatures hovering around 30°C to 35°C.

A longstanding practice among many men in Indonesia and other Asian countries to cool down their bodies is the comical ritual of rolling up their shirts outdoors with their bellies shown. This tradition, though amusing, serves as a signal to those nearby that the day is scorching hot and it's time for a refreshing treat.

Through 35mm film photography using Kodak Gold 200, we captured Indonesia's hottest season with its hottest culture to promote the joy of eating Diamond Ice Cream.