Outdoor ad: Gatorade No Sugar: Water Wasn't Made for This, 2

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Gatorade redefines its No Sugar range with new brand positioning, 'Water Wasn't Made for This’. A powerful reminder that today’s intense workouts demand more than just water – specifically, Gatorade's scientifically crafted electrolytes, sodium, and potassium.

Category Drinks, non-alcoholic
Client Gatorade
Agency Akcelo
Production Taxi
Country Australia
Uploaded 8 January, 2024

Credits

Director
Justin McMillan
Creative Partner
Jon Foye
Group Creative Director
Louise McQuat
Creative
Grga Calic
Creative
Henry Wall
Senior Producer
Stephanie Ceccaldi
Account Director
Raquel Ware
DoP
peter eastgate
Retoucher
Mark Sterne
Chief Executive Officer
Aden Hepburn
Chief Strategy Officer
Dave Di Veroli
Integrated Producer
Dan Burns

Other credits

Executive Events Producer: Michal Frydrych

Client: PepsiCo Australia

Vandita Pandey, CMO ANZ Snacks & Beverages

Susan Press, Head of Beverages Marketing, ANZ

Eric Burke, Marketing Manager

Brad Fisher, Brand Manager

Belinda L’Estrange, Marketing Manager

Judith Myers, Insights Manager

Post production: The Editors

Sound Post Production and Music Facility: Rumble

Stills Photography: Chris Searl

Gatorade No Sugar: Water Wasn't Made for This, 2

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Gatorade No Sugar: Water Wasn't Made for This, 2

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