Bloode: Matter Of Luck- The Pomegranate

Christmas holidays are filled with elements that create the promise of a year full of luck. Lucky charms, horseshoes and the greek tradition of the lucky pomegranate are only some of them. However, for a number of people, a Happy New Year is not a matter of luck. They are the ones that are in need of blood. That's why NGO "Bloode" launched a campaign using all these festive elements, urging people to choose action instead of luck.