Volkswagen: It could be you. Couple

Being a publicist and creative director at DDB Colombia, selling a car posed a challenge, yet I saw it as an opportunity to do something different. I decided to leverage my skills to craft a campaign that would pique interest in my car's sale.
Hence, I created three ads, three prints that showcased regular people as stars of the photo. The premise was clear: by buying my car, you could be one of them. These ads evolved into a creative and viral campaign on my social media, capturing the attention of hundreds of users, garnering numerous interactions, and even being shared in recognized magazines and creative platforms.
This allowed me to sell my car in a creative way, sans ads, agencies, or brands. A genuine campaign, just to sell my car.