Top 6: January 17th 2024
In 2016, Wunderman Thompson Benelux and Child Focus sent little Liam out into the world on 1 million 2-euro coins. A universal reminder to make sure missing children are never
… read moreforgotten. Those Coins of Hope are now being spent around the world. Today, Child Focus wants those coins back. In a new campaign, Child Focus is recalling the Coins of Hope under the slogan ‘Bring them back’. The Foundation for Missing and Sexually Exploited Children needs those coins themselves so they can continue to support children in need and their loved ones. The campaign runs in Belgian newspapers and on social media. Those wishing to make a donation can find the various ways to do so at childfocus.be or can do so immediately via BE19 3101 2229 9912.
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Credits
Other credits
Client contact: Stephan Smets, Stéphanie Leyn, Selyna Ayuso Ferrandiz
Agency
Strategy: Jef Pelkmans, Gaëlle Maes
Account team: Pieter Van Schil, Molly Waeytens
Designers: Christophe De Pelsmaeker, Jorg Meyer, Tom Kruijzen
Developers: Bram Verdyck
Motion Designers: Bert Beckers, Sofie Luyckx, Tom Kruijzen
DTP: Theo Hagtingius, Jan-Bart Debruyne