FPC: Travel Bug

Nat Geo Adventure were launching a new series with a fairly long winded and difficult to explain synopsis. It's about an unknown TV exec who quits his job and travels the world and does it on a budget and and and. From a creative perspective, we didn't want to use his image because it means nothing to the viewer. Similarly, if we run a random shot of travel, it's going to be hard to grab attention so we came up with our 'travel bug'. We created a shape of the world in the sand which really makes people look twice. It's a beautiful looking campaign which really suits the established channel aesthetic. Raw, edgy and smart!