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ATP: This is Tennis
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A new brand campaign for the ATP Tour ‘This is Tennis’, created by award-winning sports marketing agency MATTA London, has launched today to mark the start of the 2024 season. The campaign is set to air in Australia. The campaign launches as the global tour gets underway for the year, and shines a light on life, on and off the court, for the world’s leading tennis players and their fans. It features several of the biggest names in tennis, but gives a fresh focus to the new generation of players rising to the top of the sport, such as Carlos Alcaraz, Jannik Sinner and Lorenzo Musetti, battling it out in epic contests on the tour, and seeking to become the best in the world. The campaign launch film takes any preconceptions that the sport of tennis is genteel, traditional and elitist, and blows them up, telling the story of what tennis and the ATP Tour truly represent today, as a modern, global and progressive sport. High-octane, top-tier action, is showcased alongside innovations within the sport, such as the ATP Tour’s Carbon Tracker app. Throughout all of this, the film also profiles the younger, more diverse generation of fans that now follow the sport of tennis. The campaign film will be supported by content across social media channels, and will be amplified during key moments across the course of the ATP’s year-long season.
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