VisitLEX: The World’s First Interstellar Tourism Campaign

Recent UFO revelations and advances in deep space imaging have fuelled the belief that we are not alone in the universe. Seizing the moment, VisitLEX, the Lexington Convention and Visitors Bureau, created an advertising campaign with Cornett that goes beyond the usual travel markets. Way beyond. Using an infrared laser, VisitLEX and a team of scientists and scholars from Lexington beamed a message toward potentially habitable planets in the TRAPPIST-1 solar system 40 light years away. The message, which was sent from the Kentucky Horse Park, is intended to invite extra-terrestrial travellers to Lexington. VisitLEX has a history of forward-thinking marketing, like award-winning Horse Kicks and The Queen’s Gambit hotel room makeover. But this campaign takes the innovation out of this world. The TRAPPIST-1 system is the most studied planetary system outside of our own and is home to the largest number of potentially habitable, Earth-sized planets currently known. It will take 40 years for the advertisement to reach its target–and at least another 40 years to receive a response. To achieve this endeavour, VisitLEX and Cornett assembled a team of experts led by Lexington native, Dr. Robert Lodder. Dr. Lodder is an expert in computer engineering, astrobiology, and SETI (Search for Extra-terrestrial Intelligence). Contents of the message range from photos of Lexington, to an audio recording from legendary blues musician Tee Dee Young, to a coded bitmap image containing clues to the origin and intent of the transmission. The message was transmitted with FAA approval. VisitLEX invites all Earthly travellers to plan an out-of-this-world vacation with its Extra-terrestrial's Guide to Lexington. You can also stop by the Lexington Visitor Centre to see artifacts from this historic event, and to write your own message to aliens, which will be preserved at the Kentucky Horse Park for future extra-terrestrial visitors.