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Top 6: January 17th 2024
Tv
Vodafone Ireland: Nothing Brings You CloserTop 6: January 17th 2024
Grey London debuts an epic campaign to launch Vodafone Ireland’s premium TV offering, Vodafone TV PLAY. The first of its kind in Ireland, TV PLAY is an all-in-one smart entertainment hub with built-in soundbar and access to the best TV channels, sports and streaming services, all in one place. It enables the whole family to access a premium and personalised entertainment experience. To match the quality entertainment experience that Vodafone TV PLAY provides, the creative team’s objective was always to produce a full 360 campaign that would in itself entertain and stand out, in epic proportions. Award-winning director Tom Green was engaged to bring his acute sense for drama and focus on characters to the two TV spots. “Remote” shows a genre-hopping family fighting for control before being brought together by powerful entertainment, whilst “Silent Treatment” dramatises the product’s integrated soundbar. OOH, radio and print then demonstrate the wide breadth of content available via Vodafone TV PLAY, all under the creative concept, “Nothing Brings You Closer”.
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