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EQ Bank: Second Chance
EQ Bank has teamed up with Canadian comedy superstars and father-son duo, Eugene and Dan Levy, to bring a deep-rooted human truth about finances to light: many Canadians still use their first-ever bank account. As a result, they have missed out on significant value by paying thousands in fees while earning little-to no interest over much of their adult lives. With the beloved digital bank’s latest brand campaign, EQ Bank is raising awareness for the possibility of a second chance at Canadians’ first bank accounts. This marks the first time that Eugene and Dan Levy have been featured together in an advertising campaign. Given the insight at the heart of the idea, their casting is spot on. Eugene Levy plays a father who realises the error of his ways and tries to fix the situation by showing his son, Daniel, that there is a better way to bank by switching to an EQ Bank account where customers get the best features of chequing with high interest and no fees. 'Second Chance' is the next chapter of EQ Bank’s Make Bank platform, which launched in the fall of 2022. The platform presents the world as a place geared to take and limit people’s financial power, while showcasing EQ Bank as a driver of change to help Canadians understand they deserve more. This campaign takes a fresh spin on the core Make Bank story by shining a light on an unlikely - and unintentional - reason for today’s reality: people’s parents.
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