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Top 6: January 24th 2024
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Sorbent: Behind Every Great AustralianTop 6: January 24th 2024
Iconic Aussie brand Sorbent is making a big comeback to the nation’s screens with the launch of a new brand platform from Melbourne independent agency Akkomplice. Proudly declaring that Sorbent is “Behind Every Great Australian”, the work reminds viewers of how the all-important sorbent is there for them when people need it most. From burly builders getting the job done to nervous brides ahead of their big moment, Sorbent is always there right behind the nation, no matter who or where, in all its soft-but-strong, 3-ply glory.
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