WOM: SAY YES

WOM is the newest mobile operator company in Colombia. Like any new company, it has the enormous task of building trust to raise its considerations levels to achieve conversion. Unfortunately, consideration levels had been low due to various missteps the brand suffered at the beginning of its operation that affected the way the brand was perceived. And even though, WOM has been working harder than ever to prove to all Colombians that it deserves a chance, there still many consumers reluctant to try it, or even consider it.
We understood that we needed to create a rift, the brand needed a start over. And we found a very human and brave way to do it. Wom was going through a situation that all Colombians have experienced at some point in their lives and could relate to: receiving a "NO" as an answer. A “NO” can break you or make you. A “NO” can be a problem. But we decided to turn it into an opportunity: turn all those “NOs” into fuel. Fuel to work harder, fuel to improve, fuel to change them into millions of "YESes" and reasons for people to consider us.
This campaign doubled the brand's users, going from 3 million to 6 million in just 6 months.