TV ad: Road to Zero: Ridsy makes it to the campground

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To turn car passengers from passive riders into active participants in everyone’s safety on their summer road trips, we found a passenger who knows more than anyone else what can happen on the road: A crash test dummy. Introducing, RIDSY: the first ever crash test dummy to call out unsafe driving behaviour so they can live it up on holiday.

Ridsy became living proof of what happens when passengers speak up, making his way around the country on the ultimate summer roadie to everyone’s favourite holiday hotspots. Alive.