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Greenpeace: Plastic Attack
Greenpeace France has entrusted la chose agency with the production of its new awareness-raising campaign. Intended to convey a message of hope and to gather new audiences. The campaign calls for a radical change in response to climate and environmental challenges, via three videos inspired by genre films. With their unconventional portrayals of issues such as plastic pollution, oil production and deforestation, the films depict absurd yet real-life scenarios, and raise awareness on the need to "change the scenario" of the current crisis without delay. To promote this original, parody-like campaign, la chose has designed three genre films to raise awareness on three major issues in the environmental and climate crisis: deforestation, over-consumption of plastic and our addiction to fossil fuels. Available in 20 and 30 seconds formats, they were directed by Alexandre Courtès, known for his clips for Justice and Kavinsky, and for the parody series Au service de la France. This trilogy, which presents facts as terrifying as they are real, uses humor to rally people around the need to change the scenario and to preserve our future.
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