Department for Education: Grow Like Only a Teacher Can

Department for Education and Havas London have launched a new campaign ‘Grow Like Only a Teacher Can’, designed to inspire and attract a new wave of talent to the teaching profession. Aiming to increase recruitment for the teaching profession, 'Grow Like Only a Teacher Can’ shines a light on the numerous benefits that come with being a teacher, including those which are less known to the public, such as varied career paths and salary benefits. At the campaign's core is a hero film, which features real-life maths teacher, Benjamin Goodwin. Directed by Bafta-nominated director Bassam Tariq and produced by Pulse Productions, the film traces Ben’s journey as a teacher from his first day, showing teaching as a diverse and fulfilling profession that offers endless opportunities for personal and professional growth. The film builds momentum throughout, and crescendos with the resounding message of the brand platform: 'Every Lesson Shapes a Life’.