Škoda Ireland: Škoda Placenames

This lighthearted audio ad takes the audience on a giggle-inducing tour of Ireland, playfully highlighting Ireland’s most colourfully named places - like Muff, Stranagalwilly, and Gowel.

This radio ad was part of an audio-first campaign relaunching the Škoda brand’s new global position called ‘Let’s Explore’. The localised campaign was rude on radio for a reason, inviting people to embark on a road trip by providing a humorous excuse to explore Ireland's most amusingly named towns and villages.

Place names like Fartrin or Killywilly may not have translated beautifully from Irish to English but are nonetheless still beautiful places to visit, especially in a Škoda.