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McDonalds: Driver Tax

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When you’re driving, you have the power. You choose the music, the temperature, and where you’re stopping for food. And best of all, when you stop at McDonald’s, you get the Driver Tax. The driver's irrefutable claim on whatever the passengers are eating in the back. It’s different for every trip, but no matter the journey, if you’re driving, your passengers are paying up.
Credits Other credits

Post House: Toybox

Post House: Franklin Road

Media Agency: OMD New Zealand



Client Credits

Director of Marketing: Luke Rive

Head of Brand and Media: Leigh Benvie

Senior Brand Manager: Laura Lloyd

Head of CBI, Merch and Digital: Adrian Green

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