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Top 6: January 24th 2024
In a campaign set to excite consumers just like the legendary arcades did in the 80s and 90s, OREO is firing up the nostalgia trend by partnering with PAC- MAN. The yellow gaming … read moreicon known to thrill Millennials and GenZs alike. Letting consumers chase playfulness, OREO launches 6 special edition cookie embossments inspired by the PAC-MAN world. Cookie lovers are to scan each cookie individually and unlatch up to 6 exclusive OREO PAC-MAN mazes, each consisting of 3 different levels. Once players have completed the three levels, they can access an exclusive OREO PAC-MAN digital prize. And once that first maze is completed, they can scan the next cookie – and keep on playing! Each player gets a chance to enter the raffle and to win amazing prizes on the official OREO website**. So – playful times guaranteed! The 80s and 90s may be back on trend – but reality is, PAC-MAN has never left. And now, for the first time ever, OREO & PAC-MAN invite Europe to "Chase Playfulness!" Saatchi & Saatchi is leading the creative work which will be launched across 42 European countries. The OREO PAC-MAN special edition cookies will be a limited edition and available while stocks last, so look out for them on shelves from January 2024. Fans looking to participate in the fun can visit www.oreo.eu.
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