2023 New Zealand General Election Campaign: Crime

There were five big worries for New Zealand voters, which added up to a country in crisis. We presented them with a simple proposition: choose broken or choose fixed. Rather than passively *showing* them their choice, our interactive sliders compelled them to physically and cognitively *make* a choice, kinaesthetically etching an indelible decision, which a majority took into the voting booth in favour of change.

The interactive digital ads can be viewed here:

https://www.asymmetrix.co.nz/big-on-writing-sliderv8/economy-single-slider.html

https://www.asymmetrix.co.nz/big-on-writing-sliderv8/bureaucrats-single-slider.html

https://www.asymmetrix.co.nz/big-on-writing-sliderv8/col-single-slider.html

https://www.asymmetrix.co.nz/big-on-writing-sliderv8/crime-single-slider.html

https://www.asymmetrix.co.nz/big-on-writing-sliderv8/education-single-slider.html