Kojie San is the Philippines’ #1 Kojic Acid Soap, known for treating scars, pigmentation, and lightening skin. The brand has recently introduced Kojie San Twin Pack, distributing it in community convenience stores where local vagrants usually hang out. The film, created by GIGIL Manila, was launched during Christmas time when Filipino expats were flying back home to celebrate the holiday season with their families. To date, the film has gove viral garnered 28 million views, 1.3 million reactions, and 71,000 shares in just 2 weeks.