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Australian Government: Beforeplay
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In a bid to normalise regular STI testing among young people, the Australian Government has launched a groundbreaking new campaign called ‘Beforeplay’, with creative developed by Ogilvy.
Targeting young people aged 20-34, the new campaign aims to educate and raise awareness of STI prevention, by introducing a new step in a sexual health journey called ‘Beforeplay’; getting an STI test before embarking on sexual activity, in addition to using protection. With a tagline of ‘Make STI testing your Beforeplay’, the national campaign will be seen across OLV, social, OOH and bar coasters, plus media placement on dating apps like Tinder and Grindr and O-Week activations. Ogilvy developed and executed the creative strategy and worked closely with UM on the media, including the extensions into online dating apps and O-week activity.
Creative Agency – Ogilvy Related |
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