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DoorDash: The Party
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DoorDash Canada has created a stylish, kinetic, and theatrical 'three-act' marketing campaign telling the story of a ruined birthday cake, and showing the delivery service - as well as one of its merchants and Dashers - coming to the rescue. Created by the brand in partnership with Toronto-based agency Hard Work Club, 'One Delivery in Three Acts' unfolds over the course of three 30-second spots: 'Act 1: The Party,' 'Act 2: The Order,' and 'Act 3: The Dash.' The campaign is Hard Work Club’s third for DoorDash in as many years. Together, the spots tell the story of DoorDash from three different perspectives: the customer whose child’s birthday party has potentially been ruined by a smashed cake (the result of an errant shot from a slingshot), the restaurant that is suddenly pressed into action to save the day by creating a replacement cake, and the Dasher enlisted to quickly deliver the new cake to partygoers. The first two spots debuted on Jan. 10th, with the third spot appearing during coverage of the NBA All-Star Game on Feb. 18th. All three spots will run throughout the game.
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