Spanish Association Against Alzheimer's and other Dementias: Lost In The World

Momentum Worldwide, a global experiential agency, has launched a ground breaking campaign in collaboration with CEAFA (Spanish Association Against Alzheimer's and other Dementias) to raise awareness about early onset Alzheimer's amongst the youth (gen z) of Spain. The campaign features the first ever immersive simulator on the Fortnite video game, allowing players to experience the symptoms of Alzheimer's in a virtual world including disorientation, memory glitches and time and space dissociation. To experience the excitement and unpredictability of the Fortnite Island like never before! We've invited some of the biggest Spanish gamers to test it out, completely unaware of what awaits them. Watch as their genuine reactions unfold in this captivating video. Get ready to be entertained and discover the thrills of Fortnite Island alongside these influential gamers. 'Lost In The World' is already available to play in the platform following this code - (7230-3324-3779).