 |
Tv
HCE: Let's Make Sexism A Part Of History
In January 2023, the French High Council for Equality published a damning report about sexism in the country. The report showed how young generations have gone backwards in terms of gender equality. Sexist clichés are still everywhere, verbal violence has become ordinary, and it brings us to a situation where "Sexism: we don't necessarily know where it starts, but we know how it ends." Today, in France, a woman dies from femicide every 2.5 days. One of the causes of this rampant sexism, that includes young people particularly, lies on social networks that act as a hotbed for degrading content towards women. Nowadays, on social networks, it is not hard to stumble upon hyper masculinity and misogynistic rhetoric that is boosted by algorithms and lead users to manosphere rabbit holes. Incidentally, we are moving backwards on gender equality. That's why, BETC Paris created an ad campaign for the French High Council for Equality that pulls the curtain on a frightening reality and aims to fight the growth of sexist content online.
Agency Managers: Mercedes Erra, Catherine Emprin, Emmanuelle De-Montesson |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
