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Home Credit: 2023 Hustling
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Home Credit, in collaboration with The Friday Vietnam, has launched a new campaign to celebrate the festive spirit of the Lunar New Year and honor the resilience and hard work of 2023. For Vietnamese people, Lunar New Year is the most important cultural event. It is a time when their dedication and hard work throughout the year culminate in the creation of unforgettable festive moments for their loved ones. Even during tough times, the celebration’s essence remains unchanged. The film is a never-ending loop of hardworking moments that take viewers on a journey through the hustle of days and nights, rain or shine, and every comically tricky work scenario. We witness a barista’s muscles bulging from lemon-squeezing, a phone dying from relentless sales calls, a live streamer tumbling off his horse from sheer hustle, and a b-boy spinning himself silly. As the year-end approaches, they find themselves feeling overwhelmed and “FREEZING,” realizing that Lunar New Year is just around the corner and there are too many things they can’t handle at once. This is where Home Credit with its newly-launched app comes into the picture, shattering the “iceberg” of financial and emotional pressure.
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