iPhone 15 Pro: Don’t Make it Complicated

In celebration of Vietnam’s lunar new year, Tết, Apple and TBWAMedia Arts Lab APAC have launched the first piece of original work from the brand in Vietnam, Shot on iPhone 15 Pro. Starring fast-rising rapper, singer-songwriter and dancer from Hanoi, tlinh (@lf.tlinh), “Don’t Make it Complicated,” is a brand new, never-before-heard track from tlinh. The film celebrates the Year of the Dragon with an empowering story about finding the strength to overcome your inner struggles, attributes found in the zodiac sign of the Dragon and tlinh, who was also born in the year of the dragon. Gritty, powerful visuals are brought to life by Vietnamese-American filmmaker and director, Bảo Nguyễn. Bảo leverages the cinematic features of iPhone – 5x optical zoom, advanced stabilization of Action Mode, and Cinematic Mode — to artfully tell the story and capture gritty street scenes scenes, fast-paced action shots, and intricate details of incredible costumes. Much of the film is shot in low-light conditions on the streets of Ho Chi Minh City. In “Don’t Make it Complicated,” tlinh plays a school girl who is heartbroken when she thinks she see’s her boyfriend spending time with another girl. Overflowing with jealousy and rage, she escapes into the city and encounters the inner war of her own two sides: evil and good. The two sides battle it out, until eventually it’s tlinh in whole human form, a combination of both her sides, who ultimately emerges. As she reunites with her boyfriend she realizes perhaps the enemy had been herself all along. At the end of the film we are reminded that love and life is complicated, neither all good, nor all bad, As she walks the school halls we see a hint that perhaps a little of both good and bad still exist within her.. The film aims to empower and inspire the younger generation of Vietnamese to find the strength within themselves, no matter how complicated their struggles.