S-RM: Your first call

Global intelligence and cyber security consultancy S-RM has today unveiled its first ever above-the-line campaign, ‘Your first call’.

The new campaign seeks to position S-RM as the smart alternative to the “big four” consulting firms amongst c-suite decisionmakers, aiming to help drive double-digit revenue growth and ensure that the brand is highly regarded in the City of London and beyond.

The campaign is based on the strategic thought that too often, business leaders adopt a wait-and-see policy when it comes to business risk. They have become immune to scare tactics. So, to persuade this audience to proactively manage the risks they face, BIRD London identified the need for an intelligent conversation.

A series of elegant executions place risk in the audience’s world, while positioning S-RM as the sharp-thinking solution for risk management.

‘Your first call’ portrays S-RM as the confident partner that can solve complex challenges, so that when decisionmakers need to address the cyber risk to their business, or use intelligence to help make their next decision, S-RM is the ‘first call’ they make.

The push is a confident alternative to the jargon-heavy, stock-shot laden advertising of the “big four”, with brutally simple and memorable headlines and a consistent branded sign-off.

BIRD London sourced an original font for the campaign typography from Manchester-based independent font foundry F37. The font speaks to both the brand and the technical world S-RM operates in.

Each headline has its own distinct art directional approach, using F37’s bespoke font and the brand’s distinctive colour palette to maximum effect.