Autarquia Municipal de Trânsito e Cidadania - AMC: Sensitive Content: Use of helmet

You may have noticed that when a traffic accident occurs, a crowd of curious onlookers forms wanting to know what's going on. Humans are naturally curious beings. But how can we use this to our advantage?


AMC has been trying to impact the population regarding the fatal risks of certain behaviors on the roads. With that in mind, let's combine both facts. We'll stimulate people's curiosity to raise awareness about the risks in traffic.


Instagram has sensitive topics in its guidelines, covering the image every time those topics are portrayed. Let's use this to convey our message.