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Driver Safety Campaign: Distracted Drivers
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Driver distraction is a growing problem in New Zealand. Each year a staggering number of serious crashes are caused by drivers using their cell phones behind the wheel. The challenge given to Clemenger BBDO Wellington was to not only show people just how dangerous that is, but to let them actually experience it for themselves. To execute this idea we created a world-first: live, instantaneous, mobile-to-website texting. To experience how the campaign worked outside of New Zealand, we needed to create this video and therefore entered this work in the TV/Viral/Integrated category.
Account Managers: Sean Keaney, Linda Reuvecamp. Related |
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