Radio ad: Victoria Bitter: Table

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Victoria Bitter has unveiled ‘Means More’, its first major brand campaign with new creative agency, The Monkeys, part of Accenture Song.

Category Drinks, alcoholic
Client Carlton & United Breweries
Agency The Monkeys
Production Squeak E. Clean Studios
Country Australia
Uploaded 30 January, 2024

Credits

Chief Creative Officer
Ant Keogh
Creative Director
Hugh Gurney
Creative Director
Joe Sibley
Creative Director
Adam Slater
Creative Director
Connor Beaver
Executive Producer
Ceri Davies
Senior Producer
Katie Wellbelove
Sound Design
Paul Le Couteur
Chief Executive Officer
Paul McMillan
Strategy Director
Dave Collins
Chief Strategy Officer
Michael Derepas
Head of Production
Romanca Mundrea

Other credits

Head of Design: Raph Tamkalis

General Manager: Sophie Gosper

Account Director: Allan Carlow

Account Manager: Isaac Montebello

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