CitiRewards.com: Ong Bak Part 2

BBDO Bangkok create awareness of the Citibank site where cardholders can redeem their points online and get attractive gifts. "We created Youtubish videos & emailed the hyperlinks to cardholders. Our recipients expected to see some bizarre and funny clips. That's exactly what they saw, of course, along with our key message," said copywriter Weerachon Weeraworawit.