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A campaign to promote the world’s first accountability summit for disability inclusion, SYNC25, begins today. Created by adam&eveDDB, and directed by Dan DiFelice in partnership … read morewith Biscuit Filmworks, the launch film aims to inspire and encourage the business community to accelerate their work to end disability exclusion and hold themselves accountable ahead of the SYNC25 accountability summit to be held in Tokyo on 3rd December 2025. Taking inspiration from a murmuration, the awe-inspiring phenomenon in which very large groups of birds, fishes or insects move and change direction together, the film depicts a group of swimmers with and without disability, all collaborating to form a synchronised display, a metaphorical illustration of the power of Synchronised Collective Action and how beautiful things happen when we come together. The film has been produced in the following versions and formats to ensure accessibility to different audiences. The agency was briefed on the campaign by the Valuable 500, a charitable, global organisation of 500 partners and companies working together to end disability exclusion. In order to make radical changes to the lives of those 1.3 billion people living with a disability, at SYNC25, CEOs of these 528 businesses will unite to learn from failures, build on successes and set the stage for the work to be done as they strive towards achieving real, transformative change through true Synchronised Collective Action. The launch film, which goes live on the Valuable 500 social channels today, supports the recent publication of their white paper on disability representation in media, marketing and product design in partnership with Yale University and research company Open Inclusion.
read less...Agency
Business Director Adam Patel
Account Director Miti Shah
Planning Director Roisin Mulroney
Planner Catherine Willoughby
Project Manager Amy Waldman
Designer Scott Silvey
Production
Managing Director Rupert Reynolds-MacLean
Head of Production Emily Atterton
Director's Assistant James Murray
Production Assistant Dalia Saeed
Production Assistant Adam Sarr
Production Designer James Early
Stylist Wiz Francis
Casting Claire Catterson
Hair and Makeup Phoebe Llewellyn
Choreographer Supple Nam
Post Production / VFX Selected Works
Executive Producer Alex Fitzgerald
Producer Libby Gandhi
Creative Director Francois Roisin
2D Lead Theajo Dharan
2D Artist Mahesh Chandrasekaran
2D Artist Richard Roberts
2D Artist Valeria Scalamandre
Artist Dave Wishart
Colourist Mikey Rossiter
Editorial Trim Editing
Editor Steve Shaw
Producer Polly Kemp
Producer Charlie Dalton
Music / Sound String and Tins
Sound Designer Adam Smyth
Producer Laura-Leigh Smith
Composer Luke Atencio
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