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Dasa: Stand Up Show
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Laughing is good for health. The gesture is responsible for releasing dopamine, serotonin and endorphins (hormones related to well-being), in addition to reducing adrenaline, associated with fear and anxiety. To demonstrate how laughter can positively impact the gestation period, Dasa, the largest medical diagnosed network in Latin America and Dm9, created a stand-up comedy show for pregnant women. The show is conducted by Mari Benini, stand-up comedy host mother of four and expecting her 5th child. The strategy includes content comedy bits on the social media channels of Dasa and its brands, and the full episode is available to pregnant women in Dasa hospitals and laboratories during prenatal exams.
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