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Outdoor
McDonald’s / Frank’s RedHot: The Hottest Drop
McDonald’s and Frank’s RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration, Leo Burnett, in partnership with Red Consultancy, have created ‘the hottest drop’, giving spice loving chicken fans a chance to get their hands on this limited-edition burger first through exclusive early-access tasting boxes. The integrated campaign, launching today, teases a passcode to the drop site across social executions, fly-poster inspired OOH and in-restaurant radio.
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