Budweiser: Old-School Delivery

This Super Bowl LVIII spot has been directed by Academy Award-nominated filmmaker and Emmy Award-winning commercial director Henry Alex Rubin and created by FCB New York. Titled 'Old-School Delivery', the spot starts in a small town struck by a snowstorm. Due to the snow, roads are closed, halting beer deliveries, and beer supply runs low at the local bar. When a seemingly insurmountable roadblock arises, the Budweiser Clydesdales, who have symbolised both American tradition and resilience since 1933, emerge from their stables and nudge the delivery driver. He catches on to their idea, one that harkens back to deliveries of decades past, and takes a different approach – the 'old-school' way.
Agency: FCB New York.