Thane Vaibhav: Bulb

The essence of real journalism is to present the truth, and in doing so, enlighten its readers through facts.

Thane Vaibhav, a leading newspaper in Mumbai, is committed to factual, honest and real journalism. This campaign showcases the power of such journalism, and the value it adds to its readers.

It unlocks the mind, illuminates your thinking, makes you sharper through knowledge, cleans the dirt caused by false news, shows you a better perspective, helps you move up through knowledge, makes your thinking sharper, etc.

These attributes are depicted through metaphorical visuals, which lucidly send the message across to the audience.