TV ad: ASML: 40th anniversary

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Inspired by the vision of giants such as Gordon Moore, Gerard Philips, Ada Lovelace, and of course Isaac Newton, the father of science, the new ASML campaign is a humble homage to the giants of the past and a powerful statement of ASML’s unique position to pioneer a positive future for humankind and our planet with technology. The film takes inspiration from Newton’s quote ‘If I have seen further, it is by standing on the shoulders of giants’ and how technology has changed the world in the last four decades.

Category Other
Client ASML
Agency LePub
Production Chemistry
Country Netherlands
Uploaded 2 February, 2024

Credits

Director
Rune Milton
Chief Creative Officer
Bruno Bertelli
Chief Creative Officer
Milos Obradovic
Executive Creative Director
Andrey Tyukavkin
Creative Director
Sandrine Le Goff
Creative Director
Jessica Kersten
Art Director
Alejandro Gutierrez
Copywriter
Nikolay Malchev

Other credits

Agency

Chief Executive Officer Bruno Bertelli

Chief Strategy Officer Charles Laporte Aust

Strategist Rogier de Brouwers

Account Director Sanne Kragten

Account Manager Jack Furey

Producer Niko Koot

Production

Sound Kevin Koch

Post Production / VFX Chemistry

VFX Supervisor Mikael Balle

Finish Mikael Balle

CG Supervisor Kim Fersling

Producer Camilla Nilsson

VFX Artist Victor Beckmann

VFX Artist Bruno Edelman

VFX Artist Mario Maruska

CG Artist Grigoriy Voyakin

CG Artist Aleksei Dorokhin

CG Artist Dennis Bahnson

ASML: 40th anniversary

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