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Web Film
ASML: 40th anniversary
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Inspired by the vision of giants such as Gordon Moore, Gerard Philips, Ada Lovelace, and of course Isaac Newton, the father of science, the new ASML campaign is a humble homage to the giants of the past and a powerful statement of ASML’s unique position to pioneer a positive future for humankind and our planet with technology. The film takes inspiration from Newton’s quote ‘If I have seen further, it is by standing on the shoulders of giants’ and how technology has changed the world in the last four decades.
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