Who Gives a Crap: Flush Your Ex

The Flush Your Ex initiative invites the public to send in old love letters and cards which will then be turned into the brand’s sustainable, 100% recycled toilet paper that supports the reduction of deforestation. With it, the brand provides a cathartic way to dispose of mementos ahead of a holiday that can pull at the heartstrings and leave the broken hearted ruminating on the past.