The Unruly Tourist Production: Unruly Tourists v Unruly Nation - Worst Country

Kiwis pride ourselves on our warm welcomes. But in 2019, a group of tourists swept the country, leaving rubbish and stealing Christmas trees. And boy, did we get hot under the collar. Suddenly, every Kiwi was calling for their deportation. Our ugly side was on display.

To promote the 2023 production of The Unruly Tourists, NZ Opera created an Us Vs Them campaign. In impactful OOH, the genuine insults posted on social media sites and radio interviews became our headlines. The Unruly Tourists Vs. The Unruly Nation. And this led to the inevitable question ‘Who was truly unruly?”